I'm sorry, but my immediate reaction is that by this logic, the airplane
similar goals), they hadn't innovated. That said, thank you for the
of view.
Post by Richard BennettWith the iPod, Apple sold people on carrying a highly portable computer
around with them everywhere they went. It had a screen, a UI, and an
earpiece and the ability to run a very limited set of programs. It also had
a rudimentary networking capability, limited to short periods of connection
via USB.
iPod became iPhone with the addition of a microphone, a radio, and a
somewhat more capable operating system. With the expansion of iTunes to
include apps, you got the whole banana.
The iPhone was therefore an incremental enhancement of two of Appleâs
existing products, a portable one and a network-based feeder system. Itâs
hard to see two dudes in a garage pulling something like this off.
RB
The research on innovation very clearly shows that significant, game
changing inventions almost always come from big companies. The myth of
two dudes in a garage ignores the fact that it takes big money to take
big risks.
Apple succeeded with the iPhone while Handspring and Nokia failed in
large part because of the music infrastructure the company had built
around the iPod, another second or third mover that succeeded where more
ad hoc MP3 players had failed.
This casts things as either or, which is in line with how the thread has
gone, but probably misses a basic distinction, namely basic innovation
from what I'll call scaling innovation.
Creation of the basic capability versus delivering a version of the
capability that gains widespread success. The latter is not a 'mere'.
Being able to get the balance of features, costs, marketing and sales
choices just right is, obviously, not obvious. But it is quite
different from what we often call 'technological breakthrough'.
d/
--
Dave Crocker
Brandenburg InternetWorking
bbiw.net
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â
Richard Bennett
High Tech Forum <http://hightechforum.org> Founder
Ethernet & Wi-Fi standards co-creator
Internet Policy Consultant
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